Servo market size and brand competition analysis (extracted from the Internet)
　　Modern AC servo systems have undergone a transition from analog to digital. Digital control loops are everywhere, such as phase commutation, current, speed and position control; new power semiconductor devices, high-performance DSP plus FPGA, and dedicated servo modules are used. Servo products of international manufacturers will be replaced every 5 years, new power devices or modules will be updated every 2 to 2.5 years, and new software algorithms are changing with each passing day. In short, the product life cycle is getting shorter and shorter.
In recent years, various domestic and foreign manufacturers have successively introduced new technologies and products for AC servo motion control, such as fully closed loop AC servo drive technology, linear motor drive technology, PCC technology, fieldbus-based AC servo motion control technology, motion Control card, DSP multi-axis motion controller, etc. Summarizing the technical routes and product routes of domestic and foreign servo manufacturers, combined with changes in market demand, we can see some of the latest market trends.
　　 market conditions
　　 1. Domestic market size and basic trends
　　 The domestic AC servo market scale was about RMB 2 billion in 2006. The market scale has maintained a compound annual growth rate of more than 25% in recent years, and is among the fastest growing among all automation products. Moreover, as the world's manufacturing industry accelerates to transfer to China, domestic CNC equipment is rapidly developing to high performance and high value-added under the support of policies, and the cost-effectiveness of domestic AC servo systems has rapidly improved, and the market for AC servo systems will continue to maintain a momentum of rapid growth. , It is estimated that by 2010, the average annual growth rate will fluctuate around 20%. The user areas of China's servo products are mainly distributed in East China, South China and North China, of which the East China market (Shanghai, Jiangsu, Zhejiang and Shandong) accounted for 45%, Guangdong-based South China and Beijing-Tianjin-based North China each accounted for about 15%. Central China and Northeast China are about 10%. The East China market serves as a larger consumer market, and this trend will continue. At present, the purchasing factors of domestic users, the top three factors are stability, reliability, price and service. This also shows that the current domestic AC servo market is still at a relatively low level, and the full utilization of performance and functions is not placed in a high position. In the long run, the key success factors for servo manufacturers should be the product's cost-effectiveness, reliability, technical content, market share and brand influence.
　　 2. Brand competition in the domestic market
　　 The current brand competition in the domestic AC servo market is very similar to the inverter market more than 10 years ago. At that time, imported products (mainly Japan's Fuji and Sanken) accounted for more than 90% of the market share. After 10 years of struggle, domestic inverters have occupied the middle and low-end market, and the entire market share is divided into the world with imported products. A group of powerful and technological manufacturers have emerged, among which Lead & Walford has achieved a leading advantage in the market segment of high-power inverters. While learning foreign advanced technology, domestic AC servo motion control manufacturers have also successively developed some patented and general products suitable for special industry applications, and they have been well evaluated in market expectations. From the perspective of manufacturers, Japanese brands have certain advantages in price, and performance can meet the needs of Chinese small machinery OEMs. Therefore, in this statistics, Panasonic, Mitsubishi Electric, Yaskawa Electric and Sanyo have occupied the entire exchange. Nearly half of the market capacity of servo motion control products is at the forefront of the market. In addition, others, such as Fuji and Omron, also performed prominently in some industrial fields and drove the development of other series of products of their own. Compared with other imported products, the advantage of Japan's AC servo products lies in price, specialization and systematization. From this level, the brand evolution of AC servo control products will be dominated by Japanese brands for a long time. European and American brands such as Siemens, Rexroth and Lenze occupy a certain share of high-end equipment and production lines, with high performance and high price characteristics, of which Siemens is the most typical. Other European and American brands such as AB, Schneider, Danaher, Kirby, GE, B&R, etc. have maintained rapid growth in their specific areas. In the past two or three years, servo manufacturers from Taiwan have set up factories in China and have increased their marketing efforts, mainly Delta and TECO. Their technical level and price level are between imported mid-range products and domestic brands. In the competition, the main advantage of cost-effectiveness is highlighted, which has brought new competitive pressure to domestic brands, and the market share has increased from a negligible few years ago to about 5%. Domestic brands in China mainly include Hollysys Motor, Huazhong CNC, Guangshu, Lanzhou Motor, etc. Recently, manufacturers such as Nanjing Estun, Shanghai Erdos, and Zhongweixing JaBao have appeared. Rough calculations, domestic manufacturers claiming to launch AC servo products No less than 20.
Looking to the future, as the price of servos continues to fall and the market acceptance of AC servos continues to rise, there is a lot of room for growth in the low-end market, so local manufacturers will still have a lot to do; at the same time, Taiwanese and Japanese manufacturers will also be in the entire market. Benefiting from the expansion of the market, the market share of European and American brands will gradually decline, but they will still maintain a high level of gross profit. Domestic brands are not only lacking in product performance, quality and variety, but the huge gap in technical reserves, production capacity and capital strength cannot be made up in one or two days. In order for domestic brands to break through, apart from patience and continuous investment, they also need to differentiate their competitive strategies.
　　 In short, Chinese brand manufacturers are facing huge challenges and development opportunities at the same time, and there is a long way to go.